Post 9-Social networking and the IGC

For the second time in the not too distant past, Dear readers,

Well, as the saying goes, all good things must come to an end and with this post they will (even if it is just temporary…you didnt think you could get rid of me that easily did you?) for today is my last official post as a Web 2.0 consultant.

This is also the final post in a series about the IGC. Over the last few posts, I have talked about Microblogging and the IGC and how the IGC could implement Wikis. Today I would like to wrap things up by discussing how the IGC could best utilise social networks.

A social network is simply a collection of individuals (or businesses) that are connected by means of everything from friendship, kinship and beliefs to common business interests or objectives. Who can guess which Social Network, with a current 800 million active users can be accessed at this link???…..here is another hint……..the fact is that social networks are growing in popularity to the point that even big businesses like Microsoft and Coca Cola Australia have jumped on the “Facey” bandwagon!

So how could the IGC use social networking as a basis for what it does?

  • The IGC needs to create a presence for itself. That means doing everything people will see as well as stuff people wont see. Get a team together whose job it is to update the IGCs social networking spaces. Then promote this newly created space as widely as possible (even on the IGC Website) and make sure its a spac where users can interact, collaborate and share.
  • Once the space has been established. Post as much information as possible as frequently as possible. This shows the IGC is committed to providing its followers with the latest information. Also, if the IGC (and the team that is behind its presence in the social networking spaces) can respond to feedback and questions posted by users, it shows a warm, friendly approach and that the IGC is not just another big business that doesnt care about the little people.

However, posting in the social networking space is not without its limitations and risks. Most of these risks can be addressed using a social media policy I discussed some of the legal risks of being in the social networking space (social media policies for enterprise) in a recent post.

By establishing a social network presence, the IGC can be seen as a friendly organisation that is genuinely interested in bringing Geology to the masses.

And so concludes my last post for the moment. I would like to thank everyone for taking the time to read my posts and comment on them. I do hope that they have been as interesting to read as they have been interesting to write.

That, dear readers, is the final siren. That, dear readers, is a wrap! :-)…..


An example of a social media policy, used by Australian telco Telstra, can be found here.

Here is a guide to using Facebook for business and marketing.

Finally, here is a link to an interesting article by Dundas Lawyers about the legal risks of social networking


2 Responses to “Post 9-Social networking and the IGC”

  1. 17/10/2011 at 12:46 pm

    Very informative, and very thorough (your use of hyperlinks to link to your previous blog posts/relevant content)! Your blog is whimsical too might I add, I found it quite entertaining to read.

    I do agree with you ideas on BIIIIIG promotion, and user interaction within the social website, it’s something IGC can afford to do, and will be necessary in order to create a name for themselves on Facebook.

  2. 2 polin8106673
    18/10/2011 at 4:18 pm

    Nice post, I have seen lots of people who only mentioned how and why social networking can helps, but in your post you also mentioned that how they should maintain it after the space been established. Well done Joe

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